Imagine being on top of the world and absolutely dominating your industry. In fact, you not only dominate that segment but it is one that you largely invented yourself.
Of course, we’re talking about former video game giant Atari and its fall from the top of the mountain to the bottom of the ravine over the course of its twenty something year history as a video games console manufacturer.
Largely creating the concept of home consoles, Atari’s vaunted 2600 is a cultural touchstone for most children of the 1980s and birthed a ton of classic franchises that gamers embraced and still remember fondly today. Though archaic by today’s standards, like the NES that came after it, the 2600’s graphics and sound are some of the most iconic out there and are immediately associated with video games even now.
The Iconic Atari 2600 Console
So how do you go from this to where Atari is today, existing largely as a publisher of random classic games and the occasional title here and there?
Well, a series of missteps that culminated in the Jaguar and Jaguar CD led this company down the path of destruction and it never recovered, particularly in the face of tough competition from Nintendo then, later, Sega.
This is where the story of the Atari Jaguar begins. Initially conceived as a response to the overwhelming popularity of Nintendo’s SNES and Sega’s Genesis, the Jaguar was aimed squarely at the home console market those two companies dominated. But Atari positioned themselves as a more advanced system, so much so that the company would later try to position the console as a competitor to the Sega Saturn and Sony PlayStation though it was woefully under equipped for this task. This would be the ultimate nail in the coffin for Atari’s home efforts as the Jaguar was neither