The arcade version of Injustice has been on the market for a little over a year now, and by all of the reports I’ve been hearing, it’s been a success. But there is always room for improvement, so Raw Thrills is trying out something new to boost sales of the game even further.

As a note, this news is a little more “inside baseball” compared to what we usually report – something of immediate interest to arcade operators.
This past week I was contacted by a rep at Betson about an interesting change in the business model regarding how Raw Thrills handles Injustice. Compared to “a jukebox model,” the base price for the game cabinets is being significantly reduced to the point that it becomes quite a bit more appealing to street locations. I’ll not post the price I was quoted here as it will vary from distributor to distributor, and salespeople do tend to get upset when prices are published; let’s just say it’s quite a bit lower than the $7500 or so than they had been selling for – even below where Big Buck Wild units were selling without a monitor.
Operating a location myself, I do find the new price to be quite appealing. With so many games starting to land in the $20-30,000 range, it’s been pushing the average cost of new games higher & higher(I used to quote $7500 average per game to people, now it’s probably closer to $9000). While many of those games are spectacles, it is not easy for small locations like mine to afford them. As such, I’ve always advocated for having new games in the $3000-$6000 range. While we’ve had a few of those, like Golden Tee, Big Buck or Pac-Man Battle Royale, those have increasingly become exceptions to the “rule” as opposed to