Last week I got the chance to get some hands on time with Sega’s upcoming Transformers Shadows Rising arcade game and today, the company issued a press release with more photos and details. We’ll share the full press release at the bottom but let’s first analyze the new shows that were sent along.

First, the cabinet. This shows a much more complete cabinet design than what was at the show, with more piping and a shield of sorts around Optimus’ head; the name of the game is also in the window as opposed to just on the side art in the back:

Transformers Shadows Rising by Sega Amusements

On a gameplay level, this might be of interest to players to begin, let’s quote:

The game has 4 levels all displayed on a 55” monitor. As well as the fixed controllers, players can use the brand new ‘Hyperenergy Tech’ lever to either tactically destroy multiple enemies at once or defend against difficult enemy attack moves.

Fortunately, an image of the actual Hypertech lever was included and as suspected, what was at Amusement Expo really was just a placeholder. This looks much more modern and obvious to any players sitting inside of the game:


Just for fun, here’s an image of the molded Optimus Prime head that graces the cabinet. No indication of conversion kits or a standard version for now:

In case you missed it, here is some footage that I captured of the game last week:

With that, here is the press release. We’ll stay tuned to additional information on this one as it becomes available. (The Bumblebee movie mentioned below launches Dec 21st so my guess is that Sega will have Shadows Rising shipping by the time IAAPA rolls around)

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5th March 2018


SEGA unveiled its latest action adventure game TRANSFORMERS Shadows Rising at Amusements Expo International. There was huge buzz and excitement as keen visitors queued to experience the epic new game TRANSFORMERS Shadows Rising and SEGA’s other latest, high earning games.

TRANSFORMERS Shadows Rising is the long-awaited follow up to the smash hit licenced video game TRANSFORMERS Human Alliance and features iconic locations from all over the world. SEGA’s CEO Paul Williams says, “We are very proud to be working with Hasbro on TRANSFORMERS Shadows Rising. The blockbuster TRANSFORMERS films have been a hit with fans around the globe, making this iconic brand a worldwide phenomenon. With the new BUMBLEBEE movie debuting this holiday season, we think Amusements Expo International was the ideal time to launch TRANSFORMERS Shadow Rising so operators can have the game in time for the film release.”

This latest title features a sensational cabinet, which is based on the truck vehicle mode of the leader of the Autobots, Optimus Prime. With gorgeous chrome exhausts, big grill and lifelike Optimus Prime head it is designed to stand out in any location.

The game has 4 levels all displayed on a 55” monitor. As well as the fixed controllers, players can use the brand new ‘Hyperenergy Tech’ lever to either tactically destroy multiple enemies at once or defend against difficult enemy attack moves.

Keeping with the video theme, SEGA also exhibited its other high income generating games such as Daytona Championship USA. With its cutting-edge cabinet design, superior game handling, panoramic attract sequence, and instant re-match feature; Daytona continues to feature the top of operator’s buying list. Having tested exceptionally well in two USA test locations Target Bravo: Operation Ghost is a high-octane action adventure game with many tactical missions for players to complete. Featured in a 55” atmospheric theatre cabinet and free movement controller this game delivers quality game-play. For operators short on space Target Bravo is also available in an upright cabinet. Well established video games Luigi’s Mansion Arcade, Let’s Go Island Dream Edition were also on stand.

Leading the way with unique redemption games that players love, SEGA presented Pirate Falls, a brand-new pirate-themed redemption game. Using the unique barrel controller, that rolls left to right; players must keep the pirate balanced to collect treasures that fall down the waterfall and think quickly to avoid bombs. Players can win the super ticket bonus by collecting the letters to spell “Pirates”.

Another new mechanical redemption game on stand was Maze Escape. In this game players have to balance, juggle and manoeuvre a ball through the maze by rotating the super-sized wheel to land the ball in the bonus zone. Players can also win other ticket values when they get the ball through one of six other win zones.

The SEGA sales team would like to thank all guests that visited Sega’s stand at Amusements Expo.

TRANSFORMERS Shadows Rising will be shipping in May, all other games are available now. To order contact Sega on +44 (0)208 391 8090; +1 (847) 364-9787; [email protected], or contact your local Authorized Sega Distributor.


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® 2017 Paramount Pictures Corporation. All Rights Reserved.

® 2017 SEGA. All Rights Reserved. Licensed by Hasbro.

DAYTONA® is a registered trademark of the International Speedway, Inc. and licensed to International Speedway Corporation.

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