We have some news from one of our sponsors today, Touch Magix, although I have to admit – I do not follow blockchain & NFT news much at all, so bear with me on that aspect of the story.

Pudgy Penguins banner

Touch Magix has announced a partnership with Pudgy Penguins and is seeking to bring “arcade games and merchandise featuring the Pudgy Penguins characters” to the amusement realm. Per the Pudgy Penguins website, the penguins are “8,888 unique collectible penguins with proof of ownership stored on the Etherum blockchain” and are a “Web-3 born brand that fosters creativity, freedom, and community…We believe in the power of play and imagination and we’re committed to helping you unlock your inner child.” The site’s news ticker also mentions various NFT sales, hence the connection there.

What that means for an arcade game isn’t clear at this point although with Touch Magix’s general focus, I imagine that it will come in the form of a videmption game. This is all my own conjecture but with merchandise also specified in the press release, it could mean NFTs one obtains from a machine or it could entail physical merchandise like plushies that they could offer for a Pudgy Penguins branded crane. Last year, TM did launch the Carnival Cups Crane machine in conjunction with Coast-To-Coast Entertainment, so them continuing in this path wouldn’t be a stretch. We’ll probably have to wait for IAAPA 2023 to see for certain what the possibilities will be.

Until then, here’s a teaser in the form of a press release

TouchMagix and Pudgy Penguins Partner to Bring Pudgy Penguins to the Arcade Industry

TouchMagix and Pudgy Penguins today announced an exclusive partnership to bring the Pudgy Penguins brand to the arcade industry worldwide. The two companies will work together to create arcade games and merchandise featuring the Pudgy Penguins characters.

Embarking on a new journey, Pudgy Penguins is thrilled to dive into the vibrant world of the arcade industry”, said Luca Netz, CEO of Pudgy Penguins. “With the same enthusiasm that our pudgy characters bring, we’re excited to create joyful experiences and moments of laughter that will waddle their way into the hearts of our fans and beyond”. 

We are thrilled to partner with Pudgy Penguins to bring their brand to arcades around the world,” said Anup Tapadia, founder of TouchMagix. “Pudgy Penguins is a beloved brand with a positive message of goodness and wellness. We are excited to create games and merchandise that will bring joy and happiness to people of all ages.”

The partnership is expected to launch products and games in the coming months.

Operators can get in touch at [email protected] for more information about Touchmagix’ offerings.

About TouchMagix

TouchMagix is a manufacturer of new-age and never-seen-before coin-operated redemption games in the USA, with a world-class R&D facility in Pune, India. These games are skill-based, highly addictive and have high repeat value leading to proven ROI for operators worldwide. TouchMagix’ latest line-up of arcade games includes: Mega Blaster, Carnival Cups, SpaceWarp 66, Drift ‘N’ Thrift, Dicey Jump, Hop N Stack and MagixFloor.

TouchMagix also offers a new variety of interactive display solutions like Interactive Floor and Interactive Wall. TouchMagix has also partnered with Brunswick® to introduce Spark® technology, the industry’s first immersive and interactive scoring experience, that revolutionizes the on-lane projection experience in bowling

About Pudgy Penguins

Pudgy Penguins is one of the hottest online trending brands that has more than 5 Billion Social Impressions with social media following in millions. The brand is widely known for its positive and welcoming vibe. The brand has also been awarded with ‘Toy-of-Summer 2023’.

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