Following the announcement of Pinball Brother’s new ABBA pinball machine, last Thursday, Pinball Magazine is reporting from the ABBA pinball launch event in Orebro, Sweden.

The Clarion hotel in the center of Orebro

The location for this ABBA pinball launch is the Clarion hotel in the center of Orebro, the city which is home to Pinball Brothers CEO Daniel Janson. Four ABBA pinball machines are at the venue. The party will have the band Punsch perform. At the time of writing it is unclear whether they will be performing ABBA music, or their own.

The stage is set…

During setup, I was able to take the following photos of one of the games.

A little after 6:00 PM, Pinball Brothers CEO Daniel Janson was interviewed about how the ABBA pinball machine came to be. Daniel explained he was approached by Ludvig Andersson, son of ABBA’s Benny Andersson about making an ABBA pinball machine. Later on, Ludvig was called on Skype, which was projected on a large screen. He explained he played a lot of pinball in the ’90s and was particularly fond of the game Medieval Madness. The presentation of the games and the Skype call with Ludvig Andersson have been recorded and will be added later on to this article.

Following the Skype call with Ludvig, the four available pinball machines were turned on and the people attending the event could start playing. Meanwhile, Daniel Janson was doing interviews with more special guests via Skype, but those were missed by most as they were watching the games being played.

This article will be updated during and after the party, so stay tuned!

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